UST MBA Students Study Marketing in Morocco
Print Page Email Page
Bookmark and Share

Campus News


Back to News Features
<< Return to News Features

UST MBA Students Study Marketing in Morocco

A group of 18 University of St. Thomas MBA students traveled to Morocco for two weeks during summer 2011. The study abroad was led by Dr. Shahram Taj and his graduate assistant, Souheil Badaa, who organized an eventful program. Highlights of the trip include a tour of Casablanca, Marrakech, and Tangier as well as a rare opportunity to participate in a live case study and presentation with a Moroccan company.

Students on the trip were Carmen Gonzalez, Roberto Gonzalez, Felix Wang, Jay Ignacio, Natalie Morton Hernandez, Rodney Galatas, Souheil Badaa, Anya Marmuscak, Edna Bian, Fernanda Gandara, Melissa Kidonakis, Patricia Tello, Sarena Garcia-DeLeone, Victoria Fajardo, Caren Guidry, Emily Jackson, HD Cronje, Nadine Clerge-Lamour and  Victoria Lentz.

The group began their journey in the bustling city of Casablanca, where they toured the Hassan II Mosque, the largest mosque in the country. While in Marrakesh, the group rode camels and enjoyed entertainment of a snake charmer. In Tangier, the students visited the Tangier Med Port, the biggest port in Africa and Mediterranean with manufacturing and business hubs in free trade zone.

“I not only learned about Morocco and its current economic position, but I also was exposed to the future plans for the country, which was an absolutely incredible experience,” said MBA student Victoria Lentz.

While the group spent plenty of time enjoying the cultural sights of Morocco, the majority of the time was spent in Casablanca working closely with the Novatis Group on the live case study. The Novatis Group is a Moroccan company, founded in 2003, currently produces diapers and tissue products. Each student spent time learning about the company, touring the production facilities and visiting the various local markets where the Novatis Group products were sold.

Divided into small groups, the students worked to collect as much information about the consumer market in an effort to create a strategic growth and marketing plan that would be presented to the company representatives. Taj said the Novatis Group was exceedingly pleased with the quality and the effort that went into each group presentation.

“Mr. Soufiane Badaa, Chief Operating Officer of Novatis Group, and other executives were really impressed with the presentations and they couldn't believe that the students learned so much in such a short period of time and still delivered creative and impressive presentations,” Taj said.

MBA student Sarena Garcia-DeLeone said she is excited that some of her group’s recommendations are being implemented by the Moroccan company.

<< Return

<< Return to News Features

Apply Now

Apply Now 

Start planning for your future at UST with our free application.

Apply now

Catholic Identity

Apply Now​ 

Faith is an important component of our Catholic education.

Read more

Featured News

Adam McCoy, visiting UST student from Northern IrelandVisiting Study Abroad Student from Northern Ireland Earns Scholarship

Visiting University of St. Thomas student Adam McCoy, originally from Northern Ir...

University of St. Thomas - Houston, TX - Educating Leaders of Faith and Character
Integrating Faith & Reason
The University of St. Thomas located in Houston, Texas is dedicated to educating leaders of faith and character. UST is a private institution committed to the liberal arts and to the religious, ethical and intellectual tradition of Catholic higher education. St. Thomas is Houston’s Catholic University and was founded by the Basilian Fathers in 1947.
Helpful Links
Contact Us
  University of St. Thomas
3800 Montrose
Houston, Texas 77006-4626
Follow Us
like us on facebook follow us on youtube follow us on twitter see us on instagram follow us on Tumblr follow us on linkedin join us on google plus
Contact Us
  University of St. Thomas
3800 Montrose
Houston, Texas 77006-4626

Follow Us


Copyright © 2016 University of St. Thomas.
All Rights Reserved. Privacy Policy | Clery Act | Title IX | Accreditation | Report A Problem | Emergency & Safety | Maps & Directions | Site Map


  • like us on facebook
  • follow us on youtube
  • follow us on twitter
  • see us on instagram
  • follow us on Tumblr
  • follow us on linkedin
  • join us on google plus
  • The Summa, Serving the University of St. Thomas since 2008