Management and Marketing
Print Page Email Page
Bookmark and Share
Management and Marketing


Elena Petre and Alison Solis

Students Attend Harvard Social Enterprise Conference

Freshmen students Elena Petre and Alison Solis represented the UST Social Entrepreneurship Program at the 13th annual Harvard Social Enterprise Conference in Boston, Mass. in February 2012, one of the world’s premiere social enterprise summits recognized by Forbes, the World Economic Forum and the Clinton Global Initiative. Read more

The Management and Marketing Department in the Cameron School of Business prepares students for careers in a broad array of industries. The skills and knowledge acquired are applicable across industries and may lead to careers in areas such as public relations, managing human resources, strategic marketing, operations management and many others.

The marketing major provides specialized knowledge and skills for those students seeking careers in promotion, sales, advertising or other areas of marketing.

The general business major provides a strong business background and gives students a choice of specialized coursework in accounting, economics, finance, marketing, management and decision and information sciences.

Both marketing and general business are also available as minors, to supplement the skills and knowledge acquired in other major areas of study.

General Business
The general business major gives students a diversified business background without an extensive concentration in any single field. The program provides flexibility by permitting advanced work in at least three of the following areas:

  • Accounting
  • Economics
  • Finance
  • Management
  • Marketing
  • Decision and information sciences

The marketing major provides an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:

  • Marketing management
  • Product design and development
  • Distribution
  • Pricing
  • Promotional techniques and strategies

General Business, BBA, BBA/MBA (five-year) 
Marketing, BBA, BBA/MBA (five-year)


Undergraduate Minors
General Business

Popular Joint Majors
General Business, International Studies, Accounting, Finance, other non-business majors

Course Catalog 
What can I do with this major? 

Dr. John Story, Chair

Dr. Charles Davis 
Dr. Charlene Dykman 
Dr. Beena George 
Dr. Lynn Godwin 
Dr. Sujin Horwitz
Dr. Elham Mousavidin
Dr. Michele Simms
Dr. Shuoyang Zhang

Apply Now


Start planning for your future at UST.

Apply now

Degrees & Programs


See our comprehensive list of majors, minors and programs offered.

Read more

Featured News

Gallagher Receives Recognition for Her Irish Education Work

Lori Gallagher, J.D., director of the William J. Flynn Center for Irish Studies, was re...

University of St. Thomas - Houston, TX - Educating Leaders of Faith and Character
University of St. Thomas
The University of St. Thomas, dedicated to educating leaders of faith and character, is a private institution committed to the liberal arts and to the religious, ethical and intellectual tradition of Catholic higher education. St. Thomas is Houston’s only Catholic University and was founded by the Basilian Fathers in 1947.
Site Map
Contact Us
  University of St. Thomas
3800 Montrose
Houston, Texas 77006-4626
Follow Us
like us on facebook follow us on youtube follow us on twitter see us on instagram follow us on Tumblr follow us on linkedin join us on google plus
Contact Us
  University of St. Thomas
3800 Montrose
Houston, Texas 77006-4626

Follow Us


Copyright © 2014 University of St. Thomas.
All Rights Reserved. Privacy Policy | Clery Act | Title IX | Employment