The general business major is designed for students who prefer a diversified business background without extensive concentration in any single field. It is intentionally designed to give the student maximum flexibility in course selection and to equip its graduates with "multi-career adaptability." Students interested in pursuing a career with a large corporation or governmental entity, or in operating their own business are provided an in-depth exposure to several disciplines. The general nature of the major also prepares students for graduate study in the fields of business and law.  The program provides flexibility by permitting advanced work in at least three of the following areas: (1) accounting; (2) economics; (3) finance; (4) management; (5) marketing; (6) decision and information sciences.

The Department of Management and Marketing prepares undergraduate students to qualify for and excel in careers in management and marketing as well as in other professions where the theory and practice of these disciplines can be applied. The curriculum is grounded in the business core disciplines of economics, accounting, mathematics, and computer information systems. The majors then prepare students with solid business theory and application in business administration and marketing. Programs offered through the department provide a wide choice of advanced courses.

The department offers two majors and two minors in General Business and Marketing. The BBA degrees are accredited by the Association of Collegiate Business School and Programs (ACBSP) and the International Assembly for Collegiate Business Education (IACBE) as well as the Southern Association of Colleges and Schools (SACS).

The course requirements will be determined when a student declares a major or minor in the department. Students are encouraged to consult the department chair or their assigned departmental advisor to determine specific course requirements. Any exceptions to stated major requirements or prerequisites must be approved in writing by the department chair or designated faculty advisor.

Transfer students must complete at least 15 credit hours of business administration courses in their major program in residence.