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Major in Marketing
Minor in Marketing
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Undergraduate Programs
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DEGREE PROGRAMS & COURSES Printer Friendly Page Email a Friend
MARKETING
Major in Marketing

University Core Requirements for all degree programs (71 hours):

Communication (3 hours, MGMT 3320)
English (12 hours) 
Fine and Performing Arts (3 hours)
Foreign Language (6 hours)
History (6 hours)
Mathematics (3 hours, MATH 1353)
Natural Sciences (8 hours)
Philosophy (12 hours)
Social Sciences (6 hours, ECON 1331 and 1332)
Theology (12 hours)

In addition to the above core courses, students entering the university as freshmen must complete UNIV 1101.

Business Core Requirements (33 hours):

ACCT 1341 Principles of Accounting I
ACCT 1342 Principles of Accounting II
DEIS 3343  Principles of Operations Management
ECON 3331 International Economics
FINA 3339   Principles of Corporate Finance
MATH 3332  Elementary Statistical Methods
MGMT 3347 Principles of Management
MGMT 3390 Management Information Systems
MGMT 4331 Business Law
MGMT 4399 Senior Seminar
MKTG 3343 Principles of Marketing 

Specific substitutions may be made for these courses by the Department Chair.

The Marketing Major (18 credit hours):

    Required courses (12 credit Hours)

MKTG 3344 - Marketing Applications
MKTG 3345 - Consumer Behavior
MKTG 3346 - Advertising and Integrated Marketing Communications
MKTG 3351 - Marketing Research

    Marketing Elective courses (6 credit Hours)

Six hours of Marketing-related electives with approval by the student’s faculty advisor.

General Electives (3 hours):

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