Dr. Lynn Godwin
Management & Marketing
Dr. Lynn Godwin teaches marketing, marketing applications and advertising.
His research areas include marketing research and advertising.
Areas of Expertise
Marketing, Marketing Research, Advertising
- Doctor of Philosophy - Business Administration-MKTG - Memphis State University (1992)
- Master of Business Admin - Marketing - Memphis State University (1986)
- Bachelor of Arts - Psychology (BA) - University of Texas at Austin (1981)
- "A Preliminary Investigation into the Role of Interpersonal Relations on the Complain Behavior of Purchasing Managers"
A national sample of 317 purchasing managers was surveyed with regard to their complaint behavior following a focal event involving dissatisfaction with a vending firm. The level of interpersonal relationship between the purchasing manager and his or her counterpart in the vending firm was found to be significantly associated with several of the outcomes related to this dissatisfaction with the focal vendor.
Association of Collegiate Marketing Educators (2009) Page 30-31