The Office of Marketing Communications (MarCom) at UST focuses on strategically developing plans and activities that strengthen the UST brand, supporting enrollment at both the undergraduate and graduate levels and supporting the advancement efforts of the institution.
MarCom is responsible for all messaging, advertising, media relations, external publications, internal publications, graphic design, e-marketing and updating of web content & Web site optimization.
|What is MarCom?|
MarCom is a branch of the marketing profession that focuses on how an organization communicates to its target markets. MarCom’s role in an organization is to research, review and create messages that are meaningful to its constituents.
When Marketing Communications is integrated it means that the messages are communicated consistently across the organization by all executives, departments, faculty and individual staff members.