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Big Data is Big Deal for UST Professor

Image: Dr. Charles DavisThe average U.S consumer spends 15.6 percent of their paycheck on transportation, 12.99 percent on food and 34.43 percent on housing. How do we figure this out? As technology and machine intelligence increases, the analytics and data manipulation field increases as well. Someone who knows this well is Dr. Charles Davis, professor of management and an expert on business analytics.

Recently, Davis co-wrote an article on a model curriculum for a Master of Science in Business Analytics with Dr. Charlene Dykman, professor of management, and it has been accepted for inclusion on the Big Data Analytics Education Conference. The conference, sponsored by IBM, Syracuse University and the University of Ottawa, will take place in November.

“I have a strong practical and academic background in what is becoming the emerging field of business analytics,” Davis said. “Professionals have been doing analysis of business problems since the beginning of business, but the confluence of faster computing machines, machine intelligence and more sophisticated modeling and analytical tools transformed the old ways of doing analysis into something new and different.”

Davis, Cameron Endowed Chair of Management and Marketing, recently returned from a sabbatical year at Massachusetts Institute of Technology, where he held an appointment as Visiting Scholar. There, he focused his time in researching business analytics, which resulted in a literature review of more than 100 research articles and a bibliography of 20 current books.

“The literature review culminated in the development of a new MBA course, titled ‘The Foundations of Business Analytics,’ which I am offering for the first time this fall,” Davis said. “The literature review also provides the basis for my new research agenda.”

The research Davis conducted at MIT also resulted in a second article, titled “Beyond Data and Analysis: Why Business Analytics and Big Data Really Matter for Modern Business Organizations,” which will be published by a leading technology academic journal, The Communications of the Association for Computing Machinery.

“I consider myself very lucky,” Davis said. “The analytics and data manipulation that I have been doing all my life in a host of interesting settings and situations has suddenly become the latest ‘hot new thing.’” 

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