Seal, Brand and Logo Use

Seal, Brand and Logo Use

713-942-3457
marcom@stthom.edu

Seal, Brand and Logo Use

Communications such as invitations, brochures, newsletters, catalogs and advertisements reach an audience who will form impressions that serve as the basis for opinions and attitudes. Therefore, all publications must originate or seek approval from the Office of Marketing Communications to ensure that a clear, consistent image of the University is presented. This includes projects that are designed or produced by outside vendors. University letterhead, envelopes and business cards are purchased through the Mail Room.

 
Official Seal: The Crest of the University of St. Thomas
  1. The official seal is a device for lending authenticity to University documents, especially in its corporate capacity. This seal is used primarily on diplomas and official transcripts, certificates of completion for foreign students, written agreements and contracts, honorary degrees and other official documents issued on behalf of the University.
  2. The president of the University is the custodian of the official seal.
  3. The Offices of Admissions and Registrar are authorized to use the official seal on those documents requiring authentication and containing information drawn from the official records of those offices.
  4. Discretion as to the use of the official seal on other documents rests with the president of the University.
 
The Brand: “A Shining Star in the Heart of Houston”
  1. The Shining Star brand may be reproduced on a variety of popular and commercial applications with the approval of the University.
  2. The brand may also be used internally for documents, certificates of appreciation, awards, invitations, other similar uses and on standard University business cards and stationery items.
  3. The Office of Marketing Communications is responsible for overseeing day-to-day usage of the brand in accordance with University graphics standards. The vice president for Marketing Communications is responsible for overseeing the overall consistency of images presented to the public.
 
The Celt Lion Logo

The Celt Lion logo is for use by the University’s athletic department and University-sanctioned sports activities and organizations.

  1. The Celt Lion logo should never be used in place of the primary UST Shining Star logo and nomenclature in any academic application.
  2. The Celt Lion logo should not be used to promote non-athletic related activities or programs without approval of the Office of Marketing Communications
  3. The logo should be produced as the complete rendering of the primary design consisting of the stylized icon for the lion and the stylized type for “Celts” and “University of St. Thomas.” Users are further encouraged to use the indication “HOUSTON” as part of the logo application.
  4. The Celt Lion logo should be produced in the color of the primary design.
    1. The primary design is produced in the color PMS 186C (red). In four-color process printing, screen combinations should render the closest representation to the PMS color.
    2. The logo may appear in a one-color treatment in black or other color where appropriate.
 
Notes on UST Seals, Brands and Logos

The Office of Marketing Communications is responsible for overseeing day-to-day usage of all University logos in accordance with University graphics standards. University logos must be reproduced from official artwork available in appropriate electronic file formats at the UST Logo Gallery or through the Creative Services.