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The University of St. Thomas Seal, Shining Star Brand and Celt Lion Logo Use
People who come in contact with the University of St. Thomas form impressions that serve as the basis for opinions and attitudes.
Often this contact first occurs through invitations, brochures, newsletters, catalogs and advertisements.
All publications must flow through the Office of Marketing Communications to ensure that a clear, consistent image of the University is presented.
This includes those projects that may require design or production by outside vendors. University letterhead, envelopes and business cards are purchased through the General Office. |
Official Seal: The Shield of the University of St. Thomas
 a. The official seal is a device for lending authenticity to documents that emanate from the University, especially in its corporate capacity. This seal is used primarily on diplomas and official transcripts, certificates of completion for foreign students, written agreements and contracts, honorary degrees, and other official documents that have been issued on behalf of the University.
b. The President of the University is the custodian of the official
seal.
c. The offices of admissions and registrar are authorized to use
the official seal on those documents requiring authentication and containing information drawn from the official records of
those offices.
d. Discretion as to the use of the official seal on other documents rests with the President of the University. |
The Brand: “A Shining Star in the Heart of Houston”
 a. The “Shining Star” brand may be reproduced on a variety of popular and commercial applications with the approval of the University.
b. The brand may also be used internally for documents, certificates of appreciation, awards, invitations, other similar uses, and on standard University business cards and stationery items.
c. The Office of Marketing Communications will be responsible for overseeing day-to-day usage of the brand in accordance with University graphics standards. The Vice President for Marketing Communications is responsible for overseeing the overall consistency of images presented to the public. |
The Celtic Lion Logo
 The Celtic Lion Logo is for use by the University’s athletic department and university sanctioned sports activities and organizations.
- The Celtic Lion Logo should never be used in place of the primary UST Star Logo and nomenclature in any academic application.
- The Celtic Lion Logo should never be used to promote non-athletic related activities or programs.
- The Celtic Lion Logo should be produced as the complete rendering of the primary design.The primary design consists of the stylized icon for the lion and the stylized type for ‘Celts’and ‘University of St. Thomas.’ Users are further encouraged to indicate “HOUSTON” as part of logo application.
- The Celtic Lion Logo should be produced in the color of the primary design.
a. The primary design is produced in the color PMS 186C (red). In four-color process printing, screen combinations should render the closest representation to the PMS color.
b. The logo may appear in a one-color treatment in black or other color where appropriate.
The Office of Marketing Communications will be responsible for overseeing day-to-day usage of all university logos in accordance with University graphics standards. University logos must be reproduced from official artwork available in appropriate electronic file formats through the Office of Publications.
The Vice President for Marketing Communications is responsible for overseeing the overall consistency of images presented to the public. |
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