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Demonstrate Your Personal Brand

Photo: Karen Kershner Brand specialist Karen Kershner says your brand is your competitive advantage.

“It’s the sum of all the things that make you truly unique: your talents and expertise, your passion and values, your behavior and everything others expect from you,” she said. “Your brand can enhance others’ perceptions of you. Thus, it’s imperative that you identify and leverage what makes you unique. After all, the genuine YOU is your best asset.”

Kershner, as a part of the University of St. Thomas Center for Business Ethics Women in Business Forum, will share stories about the value of a strong personal brand and how being authentic differentiates one from one’s peers from 6:30-8:30 p.m. on Feb. 22 in Malloy Board Room, Malloy Hall, 3817 Mt. Vernon.

She’ll outline how to create and communicate one’s personal brand.

As a certified professional service marketer, Kershner conducts workshops for professional groups and works within client organizations to develop employees and environments that support successful marketing activities. She founded Communications Plus, which develops and implements strategic marketing programs for clients in the professional services industry, in 1979. A professional coach, certified by the International Association of Coaches, Kershner works to develop effective corporate cultures using a process she has dubbed “mindset.” An advocate for the power of storytelling, her presentation delivery and style is casual, charismatic and informative at the same time.

Kershner is a life ambassador of the Greater Houston Partnership and serves on the Baylor College of Medicine Partnership Board. She is active in the Women’s Presidents Organization, American Marketing Association, American Advertising Federation, International Association of Coaches, AGC Houston, Second Wind Agency Network and the Society for Marketing Professional Services. Also, she is an avid supporter of school programs at Weekley Family YMCA.

Come take advantage of this opportunity to learn how to identify the attributes and behavior that make you unique. RSVP by Feb. 20 and the cost is only $10. The cost is $15 on the day of the event. Attire is business professional, and dinner will be provided. For more information and to RSVP, contact Klaudya Jimenez at 713-942-5951 or

The Women in Business Forum is created by women and for women to connect, inspire and promote.

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