Print Page Email Page
Bookmark and Share
Campus News

713-942-3457
marcom@stthom.edu
'Get Ready' PR Plan Wins Awards
3/1/2013
Educational Advertising AwardsThe University of St. Thomas Office of Marketing Communications won a Silver award for Total PR Program for the emergency preparedness campaign “Get Ready, Already!” in the 2013 Educational Advertising Awards from Higher Education Marketing. In November, UST also won a Gold Award for the campaign from the MarCom Awards.

Marketing Communications, in conjunction with the Office of Emergency & Safety Services, launched the campaign "Get Ready, Already!" on Aug. 20, 2012 to create awareness among students, staff and faculty members about emergency management issues and procedures.

The campaign featured Dane G. Ross, a dubious character who personifies disaster and personal safety situations that could happen at any time. The campaign was a call to action for the campus community to “Be Aware, Be Prepared and Take Action!”
Photo: MarCom2012The PR campaign included:
  • A website, stthom.edu/ready, for the St. Thomas community  
    with resources on inclement weather, campus and personal
    safety and suspicious situations.
  • Series of four videos with Dane G. Ross
  • Nine training presentation to faculty, staff and students
  • Outdoor banners and posters
  • Life-size cardboard cutouts of Dane G. Ross
  • Custom refrigerator magnets and fire extinguisher stress balls
  • Training materials such as an 18-page resource guide for faculty and staff, syllabus insert, and pocket guides in English and Spanish
  • Stories about speakers and events
  • Social media posts to create safety awareness

The 28th Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report, is the largest educational advertising awards competition in the country. UST received 10 awards out of 3,000 total entries to the contest from more than 1,000 schools.

The MarCom Awards included more than 6,000 entries across categories and is administered and judged by the Association of Marketing and Communication Professionals.


<< Return

<< Return to News Features

Apply Now

Apply Now 

Start planning for your future at UST with our free application.

Apply now
 

Catholic Identity

Apply Now​ 

Faith is an important component of our Catholic education.

Read more

University of St. Thomas - Houston, TX - Educating Leaders of Faith and Character
University of St. Thomas
The University of St. Thomas, dedicated to educating leaders of faith and character, is a private institution committed to the liberal arts and to the religious, ethical and intellectual tradition of Catholic higher education. St. Thomas is Houston’s only Catholic University and was founded by the Basilian Fathers in 1947.

 

Copyright © 2014 University of St. Thomas.
All Rights Reserved. Privacy Policy | Clery Act | Title IX
Site Map
Contact Us
  University of St. Thomas
3800 Montrose
Houston, Texas 77006-4626
     
  713-522-7911
     
Follow Us
like us on facebook follow us on youtube follow us on twitter follow us on linkedin follow us on pinterest see us on instagram join us on google plus
  • like us on facebook
  • follow us on youtube
  • follow us on twitter
  • follow us on linkedin
  • follow us on pinterest
  • see us on instagram
  • join us on google plus