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713-522-7911

Dr. Shuoyang Zhang Assistant Professor
Cameron School of Business
713/525-2104
zhangs1@stthom.edu

Dr. Shuoyang Zhang teaches marketing principle, international marketing, marketing research, marketing decision making, marketing management, organizational behavior and entrepreneurship. Dr. Zhang’s areas of research include consumer behavior, social network and group processes, and disclosure, privacy and ethics.

Areas of Expertise
Marketing, Entrepreneurship, International Marketing, Social Networks

Degrees

  • Doctor of Philosophy - Business - Indiana University (2010)
  • Master of Business - Marketing - Indiana University (2007)

Publications

  • "Market Mavens in Emerging Social Networks: Satisfaction & Stress"
    We examine the role of market mavens in emerging networks through a longitudinal study. Our counterintuitive findings reveal that market mavens have a lower rate of network growth and tend to build a more selective network over time. Further, those occupying central positions experience greater satisfaction while suffering more stress.
    Proceedings of the Administrative Sciences Associa (2013) Vol. 34

Presentations

  • "Market Mavens in Emerging Social Networks: Satisfaction & Stress" (2013)
    The Administrative Sciences Association of Canada (ASAC) Conference
    We examine the role of market mavens in emerging networks through a longitudinal study. Our counterintuitive findings reveal that market mavens have a lower rate of network growth and tend to build a selective network over time. Further, market mavens occupying central positions experience greater satisfaction while suffering more stress.
  • "The Reversed U-Shape Relationship between Target Market and Consumer Attitude" (2013)
    Society for Consumer Psychology Conference
  • "Optimizing Targeting Effectiveness" (2012)
    Association of Consumer Research Conference
  • "Market Mavens and Networking: Benefits and Costs of Network Participation" (2012)
    Association of Consumer Research Conference
  • "Doing Business in China" (2012)
    International Business Workshop
  • "Social Exclusion and Consumer Product Preferences" (2011)
    2011 Association of Consumer Research Conference
  • "When One’s Death Awareness Involves Others: The Role of Relationship Closeness in Luxury Consumption" (2011)
    2011 Association of Consumer Research Conference
  • "When Do Consumers Prefer a Vaguely Remembered Alternative? The Role of Feature Valence in Mixed Choice" (2010)
    2010 Society for Consumer Psychology Winter Conference
  • "What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice" (2010)
    2010 Association of Consumer Research Conference
  • "Organizational Citizenship Behavior Ratings in the US and China" (2009)
    Southern Management Association 2009 Meeting
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