Cameron Offers New MBA Course in Entrepreneurship
Necessity is the mother of invention, and trends show this economic recession is spawning a new generation of entrepreneurs who see business opportunities in the midst of financial turmoil. The Cameron School of Business is currently offering a new Master of Business Administration course in Entrepreneurship in response to this trend and growing student demand.
Taught by Dr. Cristian Morosan, assistant professor of marketing and management, the course focuses on recognizing and pursuing business opportunities, evaluating the feasibility of new ventures, identifying ethical issues within the context of entrepreneurship and learning how to manage growing businesses.
“This class has a strong correlation to the current economic situation,” Morosan said. “Economic hardship is frequently the driving force behind why entrepreneurs start a business, as people get laid off or see turmoil in their current business environment. Especially in hard economic times, people think twice and say, ‘I want to do something brand new with my own resources. I want to pursue new opportunities.’”
Held bright and early at 8 a.m. on Saturday mornings, Morosan said he has never seen such an eager group of students. He attributes their enthusiasm to a collective personal interest in entrepreneurism.
“I asked the students how many of them want to start a new business, and I saw the majority of the class raise their hands. If you ask them what kind of business, they are not talking about a large oil and gas company, they are talking about small businesses. There are some students who come from families who own businesses, or have opened their own businesses and want to learn more.”
Students will be challenged to develop a fictitious business and write a feasibility analysis using software provided by Pearson Education. Other highlights of the course include interviewing an entrepreneur and guest lectures from CSB alumni who have become successful entrepreneurs.
“In previous marketing classes, I have asked students to create fictitious businesses,” Morosan said. “I heard stories that students actually successfully implemented some of those business ideas after the completion of the class. This is the type of assignment that adds value to education, it’s not just memorization. They get to apply the knowledge they acquire, and eventually do something exciting.
“Having successful Cameron alumni share their experiences, not only benefits the class, but provides another opportunity for alumni to reconnect and strengthen their relationship with the University,” Morosan said.
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