Dr. Lynn Godwin Dr. Lynn Godwin Associate Professor
Management & Marketing

Dr. Lynn Godwin teaches marketing, marketing applications and advertising. His research areas include marketing research and advertising.

Areas of Expertise
Marketing, Marketing Research, Advertising


  • Doctor of Philosophy - Marketing - Memphis State University (1992)
  • Master of Business Admin - Marketing - Memphis State University (1986)
  • Bachelor of Arts - Psychology - The University of Texas-Austin (1981)
  • Bachelor of Arts - Psychology (BA) - University of Texas at Austin (1981)


  • "The Industrial Buyer Complaint Behavior Process"
    International Journal of Business Disciplines (2015)
  • "A Preliminary Investigation into the Role of Interpersonal Relations on the Complain Behavior of Purchasing Managers"
    Association of Collegiate Marketing Educators (2009)