Dr. Lynn Godwin teaches marketing, marketing applications and advertising.
His research areas include marketing research and advertising.
Areas of Expertise
Marketing, Marketing Research, Advertising
Doctor of Philosophy - Marketing - Memphis State University (1992)
Master of Business Admin - Marketing - Memphis State University (1986)
Bachelor of Arts - Psychology - The University of Texas-Austin (1981)
Bachelor of Arts - Psychology (BA) - University of Texas at Austin (1981)
"The Industrial Buyer Complaint Behavior Process" International Journal of Business Disciplines (2015)
"A Preliminary Investigation into the Role of Interpersonal Relations on the Complain Behavior of Purchasing Managers" Association of Collegiate Marketing Educators (2009)
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