Dr. John Story's research areas are customer-brand relationships, brand assessment and marketing strategy. He can speak on pricing, branding, strategic marketing management and international marketing.
Areas of Expertise
Strategic Marketing, Branding, Marketing
Doctor of Philosophy - Business Administration - University of Colorado (2000)
Master of Science - Marketing - Texas A&M University (1995)
Bachelor of Business Admin - Marketing - Texas A&M University (1991)
"On the Validity of Measuring Brand Images by Rating Concepts and Free Associations" Journal of Brand Management (2012)
"A Three Stage Model of Consumer Relationship Investment" Journal of Product and Brand Management (2011)
"Ethical Brand Management: Customer Relationships and Ethical Duties" Journal of Product and Brand Management (2010)
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