Dr. John Story Dr. John Story Tenured Associate Professor of Marketing
Management & Marketing

Dr. John Story's research areas are customer-brand relationships, brand assessment and marketing strategy. He can speak on pricing, branding, strategic marketing management and international marketing.

Areas of Expertise
Strategic Marketing, Branding, Marketing


  • Doctor of Philosophy - Business Administration - University of Colorado (2000)
  • Master of Science - Marketing - Texas A&M University (1995)
  • Bachelor of Business Admin - Marketing - Texas A&M University (1991)


  • "On the Validity of Measuring Brand Images by Rating Concepts and Free Associations"
    Journal of Brand Management
  • "A Three Stage Model of Consumer Relationship Investment"
    Journal of Product and Brand Management
  • "Ethical Brand Management: Customer Relationships and Ethical Duties"
    Journal of Product and Brand Management