Dr. John Story Tenured Associate Professor of Marketing
Management & Marketing
713/525-2139 storyjw@stthom.eduEmail
Dr. John Story's research areas are customer-brand relationships, brand assessment and marketing strategy. He can speak on pricing, branding, strategic marketing management and international marketing. Areas of Expertise
Strategic Marketing, Branding, Marketing Degrees - Doctor of Philosophy - Business Administration - University of Colorado (2000)
- Master of Science - Marketing - Texas A&M University (1995)
- Bachelor of Business Admin - Marketing - Texas A&M University (1991)
Publications
- "On the Validity of Measuring Brand Images by Rating Concepts and Free Associations"
Journal of Brand Management (2012) - "A Three Stage Model of Consumer Relationship Investment"
Journal of Product and Brand Management (2011) - "Ethical Brand Management: Customer Relationships and Ethical Duties"
Journal of Product and Brand Management (2010)
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