Brand Guidelines And Resources
It is essential that all communications follow the brand guidelines established by the Office of Marketing and University Relations. We want to continue to effectively represent the University at all times.
Some important things to remember are:
- The name is University of St. Thomas, NOT St. Thomas University
- When it is appropriate to use certain logos (i.e. Celt Lion is for athletics, seal is for academic documents)
- Sufficient lead time for requesting event publicity from MarCom – how far in advance should I make a request?
- University social media accounts should be approved by MarCom in advance. Departments should not setup their own pages without approval.
- We offer these resources as tools to assist the planning process and help ensure the formatting of UST images and messages are consistently communicated to our various constituents.
Seal, Brand and Logo Use
Communications such as invitations, brochures, newsletters, catalogs and advertisements reach an audience who will form impressions that serve as the basis for opinions and attitudes. Therefore, all publications must originate or seek approval from the Office of Marketing Communications to ensure that a clear, consistent image of the University is presented. This includes projects that are designed or produced by outside vendors. University letterhead, envelopes and business cards are purchased through the Mail Room.
Notes on UST Seals, Brands and Logos
The Office of Marketing Communications is responsible for overseeing day-to-day usage of all University logos in accordance with University graphics standards. University logos must be reproduced from official artwork available in appropriate electronic file formats at the UST Logo Gallery or through the Creative Services.