Brand Guidelines and Resources

It is essential that all communications (print, online, etc.) follow the brand guidelines established by the Office of Marketing Communication. We want to continue to effectively represent the University at all times. Some important things to remember are:

  • The name is University of St. Thomas, NOT St. Thomas University
  • When it is appropriate to use certain logos (i.e. Celt Lion is for athletics, seal is for academic documents)
  • Sufficient lead time for requesting event publicity from MarCom – how far in advance should I make a request?
  • University social media accounts should be approved by MarCom in advance. Departments should not setup their own pages without approval.

We offer these resources as tools to assist the planning process and help ensure the formatting of UST images and messages are consistently communicated to our various constituents.

Style Guidelines